Tuesday, April 04, 2006
flickr soda
Kurt pointed out this photo on flickr:
which got me thinking to do some searches on flickr in different drinks. Perhaps this is the librarian in me, but I was interested to find that the clusters around "soda" are:
SODA
The Coke Cluster: pop, coke, drink, cocacola, cola, can, red, bottle, glass, macro
The Jones Soda Cluster
The Dr. Pepper Cluster
The Mt. Dew Cluster
While Coke is the reigning champeen of soda, I was surprised to see no Pepsi. Also, while Dew and Jones have cult followings, who knew Dr. Pepper was so photogenic?
BEVERAGE
A beverage search divides things into two groups:
Group 1: drink, coffee, food, glass, alcohol, soda, red, cup, beer, tea
and
Group 2: Coke
I know how much Coke influences the drink market, especially worldwide, but I thought, at least with the artsy/techy peeps on Flickr it would not be THIS dominant.
Beer, however, brought up the BEST clusters.
BEER
2 which are predictable but oddly seperate:
Cluster 1: bar, pub, drink, glass, bottle, alcohol, pint, guinness, london, nyc
Cluster 2: party, friends, drinking, drunk, fun, people, night, booze, girls, girl
2 physical locations (Japan?):
Japan cluster: japan, food, tokyo, dinner, asahi, restaurant
Germany cluster: germany, munich, bier, deutschland, oktoberfest, europe
and one conference I have personally attended:
SXSW Cluster: austin, texas, sxsw
This might make it a hard sell to people trying to convince their boss to give 'em the cash! But we've learned people from the big city, especially abroad, who love emerging technologies and music LOVE beer.
COFFEE
Group 1: cup, cafe, food, mug, breakfast, espresso, drink, latte, table, tea
Group 2: starbucks, cameraphone, japan, tokyo, moblog, mocha, seattle
Group 3: nyc, newyork, newyorkcity, manhattan
All pretty understandable. Then this:
Group 4: mac, apple
and
Group 5: girl, woman
So women who use Apple products love coffee? Hmmm. All of the beverage generalizations resemble me. I fit in! Or at least that counterculture hipster thing Starbucks is selling is working WAY too well.
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which got me thinking to do some searches on flickr in different drinks. Perhaps this is the librarian in me, but I was interested to find that the clusters around "soda" are:
SODA
The Coke Cluster: pop, coke, drink, cocacola, cola, can, red, bottle, glass, macro
The Jones Soda Cluster
The Dr. Pepper Cluster
The Mt. Dew Cluster
While Coke is the reigning champeen of soda, I was surprised to see no Pepsi. Also, while Dew and Jones have cult followings, who knew Dr. Pepper was so photogenic?
BEVERAGE
A beverage search divides things into two groups:
Group 1: drink, coffee, food, glass, alcohol, soda, red, cup, beer, tea
and
Group 2: Coke
I know how much Coke influences the drink market, especially worldwide, but I thought, at least with the artsy/techy peeps on Flickr it would not be THIS dominant.
Beer, however, brought up the BEST clusters.
BEER
2 which are predictable but oddly seperate:
Cluster 1: bar, pub, drink, glass, bottle, alcohol, pint, guinness, london, nyc
Cluster 2: party, friends, drinking, drunk, fun, people, night, booze, girls, girl
2 physical locations (Japan?):
Japan cluster: japan, food, tokyo, dinner, asahi, restaurant
Germany cluster: germany, munich, bier, deutschland, oktoberfest, europe
and one conference I have personally attended:
SXSW Cluster: austin, texas, sxsw
This might make it a hard sell to people trying to convince their boss to give 'em the cash! But we've learned people from the big city, especially abroad, who love emerging technologies and music LOVE beer.
COFFEE
Group 1: cup, cafe, food, mug, breakfast, espresso, drink, latte, table, tea
Group 2: starbucks, cameraphone, japan, tokyo, moblog, mocha, seattle
Group 3: nyc, newyork, newyorkcity, manhattan
All pretty understandable. Then this:
Group 4: mac, apple
and
Group 5: girl, woman
So women who use Apple products love coffee? Hmmm. All of the beverage generalizations resemble me. I fit in! Or at least that counterculture hipster thing Starbucks is selling is working WAY too well.
Post a Comment
